Evolving Vegan: Deliciously Diverse Recipes from North America's Best Plant-Based Eateries—for Anyone Who Loves Food (Hardcover)

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Description


From actor and avid traveler Mena Massoud comes a collection of diverse, delicious, and accessible vegan recipes inspired from dishes all over the world, perfect for everyone at the table!

It’s safe to say that veganism is no longer just a trend. Lifelong vegans, part-timers, and aspiring vegans are a diverse and eclectic group of people from all walks of life and backgrounds, and yet, there’s very little out there in mainstream media that reflects this new reality.

The Evolving Vegan cookbook celebrates both flavors and stories from a wide array of plant-based eateries all across North America, proving that a plant-friendly diet is truly accessible to all! In this book you will meet Cyrus Ichiza from Ichiza Kitchen in Portland, whose Taiwanese mother inspired him to share his Southeast Asian roots through authentically flavorful vegan dishes. You’ll learn legendary behind-the-scenes secrets of San Francisco’s Peña Pachamama, a Bolivian plant-based restaurant that serves national dishes like pique macho and aji de fideo. And you can finally conquer veganism once and for all, without sacrificing the delicious flavors you love.

Containing recipes from many different countries and cultures, and including helpful tips for lifelong and transitioning vegans alike, Evolving Vegan takes you on a food-based road trip to explore the vibrancy of veganism across North America.

About the Author


Mena Massoud was born in Cairo, Egypt. At the age of three he immigrated to Toronto, Canada, with his parents and two sisters. He is the founder of his company Evolving Vegan, which aims at making veganism accessible to all. Mena has also launched his nonprofit, the EDA Foundation (the Ethnically Diverse Artists Foundation), and his production company, Press Play Productions, which is currently in development on several projects, including Evolving Vegan the series, which will document Mena’s travels as he searches for the best vegan establishments around the globe.

Praise For…


"From actor Mena Massoud comes a brand new way of looking at and cooking vegan fare. After his big break in Disney’s live-action Aladdin, Massoud turned his love of food into an exciting road trip to uncover the most diverse, accessible, and ground-breaking recipes from the top plant-based restaurants across North America. In 2018, when he founded his company Evolving Vegan, which aims to introduce people to plant-based living and help them evolve toward that lifestyle at their own pace, Massoud’s end goal was to create a book that documented his travels, discoveries, and way of life.

The result is EVOLVING VEGAN, part-cookbook/part-travel guide, that will take fellow food lovers and environmentalists on his journey, inspire them to cook more plant-based meals at home, and transform their views on what it means to eat “vegan.”

Breaking the tired mold of leafy greens and nut milk, the book marries as-real-as-it-gets authenticity with a zero-judgement attitude. Featuring 80 global recipes and helpful tips for lifelong and transitioning vegans alike, EVOLVING VEGAN is sure to become the cookbook that everyone will be talking about and cooking from. In addition to serving up some of his personal favorites like Fresh Chickpea Salad, Raw Sweet Potato Lasagna, and Tofu Pad Thai, Massoud also shares recipes he has collected from the rock star chefs he met on his epic trip. From breakfast to dinner, snack time to dessert, taste buds will be tempted with such dishes as Ethiopian Dinner from Brooklyn’s Bunna Café, Cast Iron Mac + Cheese from Donna Jean in San Diego, Jackfruit Flautas inspired by No Bones Beach Club in Seattle, Orange Cauliflower Bites from Red Lentil in Boston, Peruvian Potatoes from DC’s Fancy Radish, No-Bake Maple Pecan Pie from Toronto’s Sweet Heart Kitchen, and an Ice Cream Cookie Sandwich from FOMU Ice Cream Bar in Boston.

Plant-based cuisine has changed drastically over the past decade. Let Mena Massoud show you the future of veganism filled with innovative, inviting, and delicious food that everyone can enjoy! The book is available now for pre-order at evolvingvegan.com." —VegOut, May 7, 2020

“You already recognize Mena Massoud as the actor who brought Disney’s titular character from Aladdin to life on the big screen. But did you know he’s also written a book that explores vegan food across the country? Evolving Vegan is … filled with drool-worthy recipes and personal reflections from his travels across North America.”—Whitney Jefferson, Buzzfeed


Product Details
ISBN: 9781982144562
ISBN-10: 1982144564
Publisher: Tiller Press
Publication Date: September 15th, 2020
Pages: 192